My name is Pilvi, I am a 45-year-old French-Finnish woman. After a career in Parisian luxury real estate, I moved to the countryside to raise my children in peace. I now have a sculpture workshop at home where I work with wood. I am also quite active on my Instagram account ( @pilvi.unltdd ) where I publish feminist texts and reflections.

WHAT IS A PIRI FOR YOU?

For me, a piri is a woman like Rosa, the creator of the La Piri Bikini brand: that is to say, an independent, intelligent, daredevil, feminine and sporty woman. Piris have projects and give themselves the means to achieve their goals. They are women who blur the lines between what is considered masculine and feminine: they are comfortable in their bodies, showing it with pride. They are the ones you see playing football wearing girly accessories, or driving their motorbike in high heels. They play with the codes of femininity while
by giving off an aura of strength. In short: a piri is a woman who asserts herself, does not depend on a man, and cultivates her female friendships. She is remarkable and noticed.

To follow her, it’s here!